by Bart Caylor | Apr 25, 2024 | Podcast, Strategies, Featured
AI in higher education is transforming the industry. From this point on, the game has irrevocably changed. Artificial intelligence is reshaping how institutions engage with students, design curricula, and manage administrative tasks. At this moment, we are living in...
by Bart Caylor | Apr 1, 2024 | Marketing Trends, Tools, Generation Z, Strategies, Future of Higher Ed, Featured
The AI revolution is here to stay, and students will need some essential AI skills in order to succeed in a modern workforce enhanced by generative AI. This isn’t the first revolution that has transformed the workforce. The Agricultural Revolution set humanity on a...
by Bart Caylor | Feb 5, 2024 | Strategies, Featured
Higher ed in general—and we marketers in particular—are due for a wholesale change in how we think and use the latest generative AI technology. Overall, people in higher ed are anxious about the potential upheaval AI will bring to the classroom. They have legitimate...
by Bart Caylor | Feb 1, 2024 | Tools, Podcast, Featured
The market for public-facing generative AI tools has exploded since ChatGPT’s launch in November of 2022. But is there a use for generative AI for higher education marketing? Lots of higher ed institutions are still trying to wrap their heads around AI’s potential,...
by Bart Caylor | Jul 27, 2023 | Featured, Tools, Podcast
Successful enrollment marketing is about your ability to scale the number of authentic relationships you have with more prospective students. Automation technologies like AI powered text marketing are a cost-effective, powerful way to boost engagement with prospective...
