by Bart Caylor | May 22, 2023 | Marketing Strategies, Blog, Featured, Higher Ed Marketing
As a higher-ed marketing professional, you probably feel constant pressure to do more. The reason is simple. Your school could always use more students than are currently enrolling, and you are aware of all those you could reach if only you could expand your...
by Bart Caylor | Jul 10, 2023 | Marketing Budgets, Blog, Featured, Strategies, Tools
Today’s higher ed marketers cannot afford to overlook the importance of robust data management. I’ve worked with several institutions that were drowning in vast oceans of data, from enrollment records to alumni engagement statistics. And believe me when I say...
by Bart Caylor | Feb 5, 2024 | Featured, Strategies
Higher ed in general—and we marketers in particular—are due for a wholesale change in how we think and use the latest generative AI technology. Overall, people in higher ed are anxious about the potential upheaval AI will bring to the classroom. They have legitimate...
by Bart Caylor | May 13, 2024 | Featured, Strategies
With the current challenges facing higher education, colleges and universities have to get laser-focused on finding mission-fit students. The specter of the upcoming “enrollment cliff” has cast a shadow over higher education institutions ever since the...
by Bart Caylor | Sep 30, 2024 | Featured, Ideas, Strategies, Teams
Aligning marketing and enrollment teams in your institution might seem like an impossible task. Marketing and enrollment teams can often seem like they’re working on two different planets! Marketers focus on branding, content, and outreach, while admissions is all...
