by Bart Caylor | May 21, 2021 | Blog
It’s Friday! Let’s take a closer look at the best higher ed marketing content from around the Web and from our team members from Caylor Solutions. From the greater World Wide Web of information: Demographic Segmentation: What Is It & How Can You Use...
by Bart Caylor | Sep 6, 2021 | Marketing Strategies, social media, Marketing Trends, Blog, Featured
If you’re considering jumping 100% into TikTok marketing, you’ll need to understand some of the ground rules. Here are my top 5 ground rules for successful TikTok marketing in higher education. Social media is a vast and dynamic marketing field that, for some, is...
by Bart Caylor | Nov 4, 2021 | social media, Featured, Podcast
University executives can be powerful advocates for their schools through social media. Here’s how Walter Kimbrough built his successful social media presence and how that’s helping Dillard University. Traditionally, marketing budgets had to be larger than life...
by Bart Caylor | Aug 17, 2023 | Featured, Strategies, Podcast
Unfortunately, there are few schools out there that successfully use targeted digital advertising. Despite digital marketing’s evident impact on prospective students, social media managers are still some of the most undersupported members of many higher ed marketing...
by Bart Caylor | Nov 13, 2023 | Featured, Strategies
We’ve spoken before of the need for a well-designed Facebook strategy, but to get the most out of this platform, you also need a strategy for your university Meta ads. Facebook is one of the most powerful targeting ad platforms out there. With over 2.8 billion monthly...
