by Bart Caylor | Jan 27, 2025 | Teams, Ideas, Featured
After more than 30 years working in the higher education space, I believe that most of the problems facing enrollment could be fixed by adopting a growth mindset in higher ed marketing teams. That may sound a little abstract, but hear me out on this one. I think it...
by Bart Caylor | Mar 13, 2025 | Leveraging AI, Podcast, Giving, Featured, Fundraising Advancement
A strong university revenue strategy is essential for institutions navigating shifting enrollment trends, financial pressures, and increased competition. Universities must find ways to grow while maintaining financial health, ensuring that their investments in...
by Bart Caylor | Sep 7, 2016 | Higher Ed Marketing, Featured
Of all the audiences you communicate to as a higher education marketer, alumni are among the most rewarding and satisfying segment. If you market well to your alumni, they’ll return the favor and take care of the alma mater. The reasons you should market specifically...
by Bart Caylor | Nov 12, 2018 | Featured, Blog, Marketing Strategies
With the new year around the corner, many are starting to craft their 2019 marketing plan. Wondering where to begin? Start by looking back. Maybe you’ve got your new budget all set and approved. Perhaps you’re a go-getter who likes to get a head start on...
by Bart Caylor | Feb 24, 2020 | Featured, Higher Ed Marketing, Blog, Marketing Campaigns, Marketing Strategies
Are you already using Google Discovery Ads? If you are using traditional Google Ad campaigns, you should consider this unique campaign type. Here’s why. Late 2018, Google began showing its Google feed by default on mobile devices. The Google feed works very much like...
