Your messaging strategy isn’t a document you want to overhaul often. Content marketing needs time to build results. Here’s how to know when your messaging strategy needs to be revised. A good messaging strategy is the result of hard work, a LOT of thoughtful...
Trying to keep up with creating more content with a small marketing team? See how Northern Michigan University does content creation with a small team and a limited budget. It’s undisputed. Content marketing is education marketing in today’s world. Every prospective...
Storytelling is a powerful technique that should be woven into each and every marketing message. Here we explore how storytelling enhances data-driven marketing to produce incredible results. For years, I’ve held to the belief that understanding what questions your...
Is it possible that education marketing could accomplish something even grander than higher enrollment numbers? Peter Ashley of Hanover College talks to us about how their marketing efforts are increasing equity on their campus. Lots of private colleges and...
When’s the last time you revised your marketing plan? Here are some helpful thoughts to optimize your marketing plan revisions for higher enrollment results. Every marketing plan comes with an expiration date. Unfortunately, the last thing anyone wants to do after...
Think video marketing isn’t for you because of your school’s small size? Then listen to this fascinating conversation with Suzanne Petrusch of Presbyterian College. Small to medium-sized colleges, a lot of them private, all experience the challenge of trying to...
