by Bart Caylor | Oct 7, 2024 | Featured, Future of Higher Ed, Leveraging AI
By leveraging generative AI, institutions can engage students like never before in their digital watering hole. A “watering hole” refers to a space—physical or digital—where a target audience naturally gathers, engages, and shares information. In the...
by Bart Caylor | Sep 2, 2024 | Future of Higher Ed, Featured, Leveraging AI
When you leverage ChatGPT, you can transform how your marketing team approaches content creation, strategic planning, and data analysis. Every marketing team I have consulted with is overwhelmed with work. Let’s face it, marketing as a profession typically requires...
by Bart Caylor | Aug 5, 2024 | Featured, Future of Higher Ed, Leveraging AI
Artificial Intelligence (AI) is reshaping the world at an unprecedented pace, and if you know me, you know I’ve embraced it fully. AI tools are now capable of analyzing vast amounts of consumer data to uncover patterns and insights that were previously unimaginable....
by Bart Caylor | Jul 8, 2024 | Leveraging AI, Tools, Strategies, Future of Higher Ed, Featured
I think there are so many benefits to AI in higher education. Unfortunately, there is a lot of confusion surrounding this revolutionary tool. So much so that many higher ed marketers are simply keeping their distance, waiting for the dust to settle before jumping in...
by Bart Caylor | Jun 24, 2024 | Marketing Strategies, Leveraging AI, Tools, Featured, Marketing Trends
Because the stakes have never been higher, AI-enhanced CRMs are going to be an essential tool to survive the enrollment cliff. The dreaded “enrollment cliff” is here, and it’s not just a buzzword. The reality is sobering: demographic shifts, the exponential...
by Bart Caylor | Jun 18, 2024 | Leveraging AI
Luma Labs: Dream Machine Luma Labs just released their “Dream Machine” AI tool to allow video creation with a simple prompt. In addition to creating videos from just a description, you can also create videos from uploaded imagery. Here are samples of some...
