Let’s get down to brass tacks. There’s one fundamental goal to every digital marketing campaign—be unforgettable (in a good way). In this post, discover how user interface (UI) design hierarchy helps keep your college or university’s brand...
You already know you should be posting to your college or university’s blog frequently – but why is it so hard to be consistent with your blog? Here are the 5 toughest problems you’ll face with your blog and how to overcome them. 1. Writer’s Block...
Your biggest competitive advantage as a small college or university is you: Your unique selling proposition. Here’s why so many small colleges are missing their greatest opportunity to hit their admissions goals – and how you can avoid the same mistakes. When...
When it comes to higher education marketing, there are few things more shrouded in mystery than SEO (search engine optimization). In this post, I want to pull away the curtain and show you how SEO for higher education marketers really works. First of all, let’s...
You could see your admissions communications flow as just a necessary cog in the wheel of college or university administrative life. But let me show you how it’s really a cleverly disguised opportunity to make lifelong friends, and supporters out of alumni and...
No one likes paperwork, but documents such as the student RFI, college application, and acceptance letters make the enrollment process work. But if you look at them as opportunities to do more than gather information, the possibilities to market through your...
