There’s a lot of hype out there around big data—but without strong marketing personas, most big data solutions will become a big waste of time and money for higher education marketing teams. Don’t get me wrong. Knowledge is power—you need good data sets to...
Learning is changing. Hundreds of college alternatives now lure your prospective students from the traditional education path. How can you compete? With this enrollment marketer’s secret weapon. The explosion of college alternatives is just one of the reasons schools...
What if you could make your Google Ads campaigns as powerful as in-person recruitment meetings? Google’s responsive search ads can help you boost the results of your Google Ads for education marketing. If by now you’ve established the basic elements of your digital...
The holidays are notoriously unproductive times, but it doesn’t have to be that way! Follow these productivity hacks I’ve used to stay in the game this holiday season. It’s inevitable. The holidays always bring a rush of activities as you try to balance your home and...
Legacy mothers are the heart and soul of their family. They’re also one of the most powerful allies you can get in enrollment marketing. A while back, I talked about a recent study that put new light on something enrollment marketers already knew… kind of. We all...
Thanksgiving isn’t just turkey and cranberry sauce. It’s about gratitude! Here are four exciting ways to stand out by showing gratitude to prospective students any time of the year. Being the week of Thanksgiving in the U.S., I’ve been thinking about how showing your...
