Social Media KPIs: Your Key Performance Indicators for Success Far too often, uninformed goals are established for social media success, such as an arbitrary number of likes on Facebook or the number of tweets made during a specified time period. Using social media...
Without a Plan, Your School’s Social Media is Destined To Fail. Social media has been all the rage since the mid 2000’s. Starting with MySpace and moving through Facebook, Twitter, and Instagram, the influence of social media is not slowing down. In a January 2014...
Digital Natives Expect More From Your Digital Marketing Than You Do Prospective students and families expect much more digital prowess than many schools give them credit for. Today’s prospects are savvy, smart, and understand how to use technology better than many...
The explosion of social media has shown how users are connected to each other, brands, and institutions. Social media is more than a broadcast channel. In the ideal situation, it is a relationship-building channel to inform, answer questions, provide world-class...
Eric Hoover and Beckie Supiano wrote a Chronicle of Higher Education article entitled “In Admissions, Old Playbook is Being Revised.” The article was a good discussion on the pros and cons of traditional strategies of enrollment marketing: increasing the...
How to Update Your Education Website in the Wake of Mobilegeddon Is your site optimized and functioning as it should? Has Google’s recent announcement caused your search engine rankings to drop? Are you confident in how your site looks to the search engines? Earlier...
