Your alumni newsletters are one of the most powerful marketing tools available to you. So make sure they say what they need to say to increase your open and click through rates. Since the early days, American marketers have created and published newsletters as a means...
Alumni marketing is presented with significant and unique challenges that digital marketing is well equipped to solve. But you must have these five pillars in place to make it work. There are several big hurdles for the alumni marketing department to jump over that...
Questions are a critical component of higher education content marketing. To increase traffic to your higher ed website, you’ve got to understand how questions make your content marketing work. The beginning of everyone’s search on the Internet begins with...
It’s year-end fundraising season! A time when higher education marketers and development officers work hand in hand to inspire donors and alumni to give generously. As you work on your fundraising appeal letter, refer to this helpful checklist to make sure your letter...
In my previous post, we began the conversation on how your development department colleagues need your help to be successful during their year-end campaigns. Here’s how to optimize your college or university’s website for end of the year fundraising. End of the year...
Today’s post is guest written by Rob Norman. Rob has 25 years of independent school marketing experience as principal of Turnaround Marketing Communications, a branding and marketing firm specializing in independent schools. Rob shares his experience on InspirED...
