by Bart Caylor | Jan 6, 2020 | Higher Ed Marketing, Featured, Blog, social media
What if you could make your Google Ads campaigns as powerful as in-person recruitment meetings? Google’s responsive search ads can help you boost the results of your Google Ads for education marketing. If by now you’ve established the basic elements of your digital...
by Bart Caylor | May 8, 2017 | School Websites, Featured, Blog
Pay-per-click ads do work… when done right and for the right strategic reasons. Here are 5 questions every higher education marketer should ask themselves to determine if they’re ready to jump into search engine marketing. There are typically two responses...
by Bart Caylor | May 1, 2017 | social media, School Websites, Featured, Blog, content marketing
It’s easy to see why for-profit companies would want to invest in search engine marketing. But what is it, and should higher education marketers invest institutional time and resources into it? In my last post, we covered the subject of search engine...
