As they say, you can only expect what you inspect. So what content marketing metrics are you using to monitor your team’s progress? While personally satisfying, higher ed marketing is difficult and complicated work. And although it sounds crazy, marketing is difficult...
Knowledge is power. Big data can give your marketing the edge you need to reach the right prospective students. There are thousands of marketers across a variety of industries that are leveraging big data to promote products and services, almost in real-time. But in...
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