3 Essential Questions Your School Website Must Answer [Plus BONUS Questions]

3 Essential Questions Your School Website Must Answer [Plus BONUS Questions]

Of all the communications channels you have, your school website is arguably the most important in terms of where students go to get more comprehensive answers to their questions about your school.  As I’ve written before, it’s imperative that marketers optimize their...
Higher Education Website Organization: Start with the Big Three Questions

Higher Education Website Organization: Start with the Big Three Questions

How well does your higher ed website serve the needs of your most valued digital visitors? That all depends on your approach to website organization. This is a big topic with many questions to answer. Let’s focus on the Big Three that should come first and foremost:...