by Bart Caylor | Aug 17, 2023 | Featured, Strategies, Podcast
Unfortunately, there are few schools out there that successfully use targeted digital advertising. Despite digital marketing’s evident impact on prospective students, social media managers are still some of the most undersupported members of many higher ed marketing...
by Bart Caylor | Oct 19, 2020 | Marketing Trends, Blog, Featured, Print Media
By now, your college or university must have some sort of digital marketing strategy. Your question isn’t whether having a digital presence is critical. It’s what to prioritize in terms of marketing and advertising spending. Should we shift more dollars toward digital...
