5 Crisis Management Tips for Higher Ed Marketers

5 Crisis Management Tips for Higher Ed Marketers

Crisis management is never a fun topic, but it’s something that every college and university should prepare for. The unfortunate reality is that a crisis at your school may not be a matter of if, but when. As I write this, we’re only a few days removed from the...
When Crisis Hits: Reputation Management in Higher Education

When Crisis Hits: Reputation Management in Higher Education

Crisis moments are inevitable for any educational institution. Education marketers need to strengthen their brands to withstand these inopportune situations. That’s why today, I’m featuring a conversation that Troy Singer and I had with Christy Jackson on the The...