Need to Drive Up Enrollment? Connect College Marketing with What Students Really Want
I can’t think of a better way to amp up your college marketing efforts than to focus your messaging on outcomes. Outcomes aren’t just part of the narrative about college. They’re the whole point. Focusing on outcomes means drawing a straight line from where your...
5 Special Characteristics of Content Writing for Education Marketers
There are two kinds of writing you need to keep the wheels of your education inbound marketing strategy spinning: content writing and copywriting. It’s important to understand what they are and how to leverage them for your marketing success. Inbound marketing is a...
