by Bart Caylor | Mar 12, 2018 | Branding, content marketing, Inbound Marketing, Blog, Featured, Higher Ed Marketing
It’s one of those words that is used so much today, but the concept can be confusing. So what exactly is an education brand, and how do you build yours to attract more prospective students? First, let’s talk about what an education brand is not. An education brand is...
by Bart Caylor | Jan 15, 2018 | Branding, content marketing, Blog, Featured
Confident, handsome, successful—everyone wants to be Don Draper. But Mad Men-style advertising won’t get you education marketing success long-term. Not only is Don Draper a fictional character, but he’s also a fictional character meant to represent a mythical,...
by Bart Caylor | Oct 9, 2017 | Featured, Branding, Blog
Today’s post is guest written by Rob Norman. Rob has 25 years of independent school marketing experience as principal of Turnaround Marketing Communications, a branding and marketing firm specializing in independent schools. Rob shares his experience on InspirED...
by Bart Caylor | Feb 13, 2017 | Branding, Blog, Featured
If there were one thing that could both elevate or kill your higher education marketing efforts, it would be brand awareness. Every marketing strategy should begin here for the simple reason that if consumers aren’t aware of your brand, they can’t engage...
by Bart Caylor | Jan 2, 2017 | Blog, Featured, Branding
Most higher education marketers know how to make bold claims about the features of their institution—but it’s the transcendent values your brand is claiming that need special attention. Are you living out your brand? Every day, your brand is making promises to your...
