A Marketer’s Quickstart Guide to Large Language Models

by Bart Caylor | Jun 3, 2024 | Future of Higher Ed, Featured

Artificial Intelligence has quickly become a hot topic within the last year. But many don’t understand the technology behind their brilliance—large language models! These AI tools are redefining how we understand and generate text. If you’ve been exploring how AI...

Using AI to Enhance Student Engagement

by Bart Caylor | Apr 29, 2024 | Tools, Strategies, Featured

There are so many ways colleges and universities are using AI to enhance student engagement—and you can too! While there are a lot of changes happening every single day, some things are never going to change. One thing that won’t change: enrollment marketing comes...

The Integration of AI in Higher Education: Perspectives from Industry Leaders

by Bart Caylor | Apr 25, 2024 | Featured, Podcast, Strategies

AI in higher education is transforming the industry. From this point on, the game has irrevocably changed. Artificial intelligence is reshaping how institutions engage with students, design curricula, and manage administrative tasks. At this moment, we are living in...

Decoding GEO: What It Is and Why It Should Be In Your Marketing Strategy

by Bart Caylor | Apr 22, 2024 | Future of Higher Ed, Featured, content marketing, Marketing Strategies

Have you heard of Generative Engine Optimization (GEO)?  It’s an evolution of SEO that simply can’t be ignored as you prepare your higher ed websites for generation Alpha.  The key to SEO–or Search Engine Optimization–is understanding the mechanics of search engines...

The Future of SEO in the Age of AI

by Bart Caylor | Apr 8, 2024 | Marketing Strategies, Future of Higher Ed, Higher Ed Marketing, Featured

Gone are the days when optimizing for search engines was primarily about mastering keywords and meta tags. With the age of AI knocking at our door, the future of SEO is rapidly changing.  Today, tools like Perplexity.ai and Google Gemini mean users no longer have to...