Embracing ChatGPT for Higher Education: Balancing Brand Authenticity with AI Innovation

Embracing ChatGPT for Higher Education: Balancing Brand Authenticity with AI Innovation

Brand authenticity is almost always on the top of the list of values that resonate with young students. How can you stay deeply authentic while embracing ChatGPT for higher education? You may feel that using AI-enhanced tools is “cheating” or somehow inauthentic when...