Quality Content Creation: Make the Prospective Student the Hero

by Bart Caylor | Jun 1, 2023 | Featured, Strategies, Podcast

The technology landscape is experiencing massive changes, and quality content creation will be key to staying relevant among AI powered content marketers. With artificial intelligence platforms like ChatGPT, education marketers will be able to craft more content than...

Gutenberg: New Editor for WordPress [Walkthrough]

by Bart Caylor | Sep 10, 2018 | Blog, Featured, School Websites

There’s a big change coming to WordPress — Gutenberg. Let’s dive into what you need to know right now about this innovative approach to the CMS we’ve come to depend on and love. WordPress is by far the most popular website platform in the commercial market. According...

Video Content Marketing: Part 2 in Our Series

by Bart Caylor | Feb 8, 2016 | social media, content marketing, Blog, Featured, Higher Ed Marketing, School Websites, Ideas, Future of Higher Ed, Generation Z

Education Marketing Trends to Watch in 2016. Part 2: Video Content Marketing Trends In last week’s post, I started the series “Education Marketing Trends to Watch in 2016” by establishing my history as predictor and providing an outline of how...

Inbound Marketing for Schools – EDU Trends Part 3

by Bart Caylor | Mar 1, 2016 | content marketing, Blog, Featured, Higher Ed Marketing, Ideas, Future of Higher Ed, case-studies, Strategies

2016 Will be the Year Inbound Marketing for Schools Gains Traction. Many are confused with what inbound marketing for schools is all about. Here is a simple definition: Outbound Marketing If you project anything to the masses (billboards, advertisements, direct mail,...

15 Symptoms of a Sick Education Website [Part 2]

by Bart Caylor | Jul 16, 2018 | Websites, content marketing, Blog, Featured, School Websites

Your education website is the heart of your digital marketing strategy. Is it suffering from any of the 15 symptoms of a poorly performing website? If it is, I highly recommend that you correct the performance issues you see in your education website as soon as...