Online learning platforms are a growing phenomenon. What began relatively recently with just a few players in the field is now a burgeoning business, and is often a key element of a school’s drawing power. Sarah McMaster is the Executive Director of Marketing &...
Tapping into the aura of “The Great American Pastime,” we decided to put together a special edition of The Higher Ed Marketer Podcast: our “Fastball Special.” Every one of our guests has brought great value to the table, so picking just a few to represent an...
Video storytelling is one of those keys to success in higher ed marketing that everyone agrees on, but we all struggle to execute well. Many higher ed marketers recognize its importance, but few of us grasp its true nature and potential for resonating deeply with our...
Your school is unique: Do the right people know that? That was one of the major themes of our conversation with Shane Baglini on our The Higher Ed Marketer Podcast. Shane is the Senior Director of Marketing at Muhlenberg College, in Allentown, PA. Under his watch,...
Authenticity in higher ed marketing has to take a front seat because there is a lot at stake. On the one hand, we have the massive challenges coming ever closer as we approach the enrollment cliff. But there is another looming problem for higher education that isn’t...
“The only thing that is constant in this world is change.” That old saying has always been true, but the rate of change that we are experiencing today is truly unprecedented. In the digital world, the tools that are available to reach our audiences seem...
