Guy Kawasaki has been a marketing icon since his early days with Apple where he spread the word of a product that’s now synonymous with personal computing, Macintosh. Today, the best-selling author and host of the Remarkable People podcast is the Chief Evangelist...
It’s easy for your marketing team to become a group of creative project “order-takers” rather than the driving marketing force of your institute. Here’s how to turn it around. Most likely this happens because marketing teams tend to pool together creative...
So maybe you don’t believe that there is a key to SEO copywriting for higher ed marketing, but I assure you that there is! It may seem like hype, but the key to SEO copywriting is incredibly simple to understand and easy to implement. That doesn’t mean that it...
Content marketing is a powerful strategy to attract and cultivate new students, but can it also help you diversify your student body? Unfortunately, this benefit doesn’t get enough attention. By adjusting the kinds of content you are producing, you can amplify the...
While brand awareness is an important marketing goal, it may not be the priority if you’re a small to mid-sized school. Instead, consider implementing a student intake optimization strategy to boost your enrollment numbers before launching brand awareness campaigns. ...
Growth occurs as people move down your enrollment funnel eventually becoming current students. So how can we move more people down the funnel? And how can we help move through the funnel faster? If you can unlock that code, you’ve got the winning formula for fast and...
