Utilize Cloud-Based Project Management Software to Keep Your Internal Team and Vendors Organized. When developing your school marketing projects, it is important to have a clear strategy and tactical plan to execute. One of the best ways to manage these multiple...
Don’t Ignore Your Audience! One of our more popular posts has been about how your social media may be missing the mark. It struck a nerve because so many organizations rush to jump on the latest marketing tool without really having a strategy and a plan. In that...
Every Page on Your Website Needs a Call to Action Every visitor to your website has a question in mind when they start their online quest. They may wonder if you have what they are searching. They may wonder “will this work for me?” or “can I picture myself...
Are you getting a good return on your content marketing efforts? Driving visitors to your website provides prospects the ability to understand more about your unique brand offerings. Many times, the interaction with your website content will be the first impression...
Does your school marketing connect the dots for your prospects? Individually, each of your marketing pieces makes sense: you had a need and you filled it. You have your brochure, your website, and even your Facebook or Twitter account. Check, check, check. But, have...
How to Care for and Train Your Social Media Strategy Far too often, social media is a “pet project” for an organization rather than a critical part of the marketing mix. Without a well defined strategy, your social media might be going to the dogs. In 2010...
