When it comes to higher education marketing, there are few things more shrouded in mystery than SEO (search engine optimization). In this post, I want to pull away the curtain and show you how SEO for higher education marketers really works. First of all, let’s...
The goal behind higher education website navigation is simple: make finding answers as natural as possible for the user. But is the best way to do that by organizing your website by department or by audience? The question of how to best organize your higher education...
The process you use to overhaul your higher education website can make the project a dream… or a nightmare. In 20 years of transforming under-performing websites to highly efficient marketing machines, we’ve consolidated our process to 10 steps that have proven...
You could see your admissions communications flow as just a necessary cog in the wheel of college or university administrative life. But let me show you how it’s really a cleverly disguised opportunity to make lifelong friends, and supporters out of alumni and...
No one likes paperwork, but documents such as the student RFI, college application, and acceptance letters make the enrollment process work. But if you look at them as opportunities to do more than gather information, the possibilities to market through your...
If there were one thing that could both elevate or kill your higher education marketing efforts, it would be brand awareness. Every marketing strategy should begin here for the simple reason that if consumers aren’t aware of your brand, they can’t engage...
