by Bart Caylor | Mar 13, 2023 | Branding, Blog, Featured, Higher Ed Marketing
Businesses understand the importance of establishing and cultivating a brand. In higher ed, we’re less often used to thinking in these terms. Like it or not, however, your school has a brand. Being intentional about it makes all the difference. Higher ed marketer Matt...
by Bart Caylor | Mar 2, 2023 | Featured, Branding, Podcast
Too often, education branding is thought of as a series of design projects like a new logo, a refreshed color palette, or relaunching your education website. But it’s better to think of education branding as an evolution over time rather than a one-time campaign. ...
by Bart Caylor | Feb 23, 2023 | Branding, Featured, Podcast
While it is a challenging thing to do, empathic storytelling is worth every effort as it elevates your education brand in the minds of your target audiences. In higher ed marketing, it can be a struggle to understand who our target audience is and what their needs...
by Bart Caylor | Feb 16, 2023 | Podcast, Branding, Featured
For higher ed marketers, multi-generational marketing is simply part of the job as your messaging needs to reach both students, their parents, and even their grandparents. As yet another generational shift is upon us, Generations Z and Alpha are coming up into the...
by Bart Caylor | Feb 13, 2023 | Branding, Blog, Featured, Higher Ed Marketing, Ideas
“Brand is just a perception, and perception will match reality over time.” — Elon Musk Brand perception can be a murky subject. Not to be conflated with brand awareness, how familiar people are with your school, brand perception is how your intended audiences feel...
by Bart Caylor | Jan 19, 2023 | Featured, Podcast, Branding
A while back, we spoke with Shauna Davis and Mary Laphen Pope from the Lumina Foundation about their aspirational branding Million Dollar Community College Challenge. The purpose of the challenge was to raise awareness of the idea that education marketing can be both...
