organic social media Archives

Small University Presidents: Build Your Social Media Presence

by Bart Caylor | Nov 4, 2021 | Featured, Podcast, social media

University executives can be powerful advocates for their schools through social media. Here’s how Walter Kimbrough built his successful social media presence and how that’s helping Dillard University. Traditionally, marketing budgets had to be larger than life...

7 Social Media Objectives for Higher Ed

by Bart Caylor | Nov 1, 2021 | Blog, Featured, Marketing Strategies, social media

Would you know if your social media marketing wasn’t working? Rediscover these 7 social media objectives and see how your social media efforts line up. In today’s digital world, I’m willing to bet you’re running three or more social media platforms. But do you know...

Q&A: 8 Social Media Advertising Tips for Higher Ed in 2021

by Bart Caylor | May 31, 2021 | Blog, Featured, social media

Best practices in social media advertising and marketing can change fast. These platforms are constantly evolving, as are attitudes about them. It seems like what’s “in” and what’s “out” fluctuates daily as networks rise and fall in popularity. So where are we now,...