The Five C’s of Building Great Teams in Higher Ed

The Five C’s of Building Great Teams in Higher Ed

Strong, cohesive teams in higher ed are not just a byproduct of good management; they are a critical driver of marketing success.  It’s hard to carry the weight of leading a marketing team that just isn’t clicking.  Like me, I’m sure you’ve been there (or you...
Fireflies.AI: The Next Higher Ed Marketing Tool You Should Try

Fireflies.AI: The Next Higher Ed Marketing Tool You Should Try

Anyone who’s followed me through 2023 knows I’ve been beating the drum for higher ed marketers to try out different AI applications, but one that’s particularly stood out to me is Fireflies.ai. First, let’s get this out of the way — I’m not affiliated with the folks...
3 Ways a Fractional CMO Can Help Your School

3 Ways a Fractional CMO Can Help Your School

In a competitive higher ed market that shows no signs of cooling off, a fractional CMO can be a game-changer in your school’s marketing efforts. But how can you know if one can help your college or university with your enrollment marketing strategy? You Might Need an...