How to Create a Strong Unique Selling Proposition for Your School

How to Create a Strong Unique Selling Proposition for Your School

It’s more important than ever for colleges, universities and private K-12 schools to understand their unique selling proposition, or USP. How well can your team articulate yours? Whether they’re directly involved in recruiting, fundraising, advertising, or other...
3 Ways Internal Marketing Can Fuel Your Higher Ed Campaigns

3 Ways Internal Marketing Can Fuel Your Higher Ed Campaigns

As a higher ed marketer, you’re laser-focused on getting your message out. But are you impacting the reality inside the institution? That’s what internal marketing is all about. And it has consequences for your external marketing campaigns. When internal marketing is...