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How to Create a Strong Unique Selling Proposition for Your School

How to Create a Strong Unique Selling Proposition for Your School

by Bart Caylor | Aug 9, 2021 | Blog, Featured, Higher Ed Marketing

It’s more important than ever for colleges, universities and private K-12 schools to understand their unique selling proposition, or USP.  How well can your team articulate yours? Whether they’re directly involved in recruiting, fundraising, advertising, or other...

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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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Take a look at this week’s Content Roundup – the best higher education marketing content from around the Web and from the team at Caylor Solutions. https://t.co/KjNg36pUkn https://t.co/S1BbRM2MJs


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1 day ago

The world is changing. It’s getting harder for families to send their students to college. Do you know how to show them that your school is worth the effort? Learn how in this conversation with Phil Cook: https://t.co/S67mc551sZ #hesm #higheredmarketing #ismarketing https://t.co/yFmHbvxJl5


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1 day ago

Some valid points on what things we might be saying or even reading that are just poor #contentmarketing tips. From saying “the world is 100% digital now,” to saying “virtual events are over,” there are just things we should be cautious about. https://t.co/86uyEZbLrf https://t.co/kwKsL8jKII


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1 day ago

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