9 Reasons to Enable Live Chat with Software Like Olark on Your Website

9 Reasons to Enable Live Chat with Software Like Olark on Your Website

Live chat windows – from providers like Olark, Hubspot, SnapEngage and others – have become a common part of the experience of visiting websites. What could this functionality do for your enrollment website? If you’re not familiar, here’s a quick...
Leveraging the Power of Storytelling in Education Marketing

Leveraging the Power of Storytelling in Education Marketing

Storytelling is a powerful technique that should be woven into each and every marketing message. Here we explore how storytelling enhances data-driven marketing to produce incredible results.  For years, I’ve held to the belief that understanding what questions your...