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Leveraging Google Discovery Ads for Higher Education

Leveraging Google Discovery Ads for Higher Education

by Bart Caylor | Feb 24, 2020 | Blog, Featured, Higher Ed Marketing, Marketing Campaigns, Marketing Strategies

Are you already using Google Discovery Ads? If you are using traditional Google Ad campaigns, you should consider this unique campaign type. Here’s why. Late 2018, Google began showing its Google feed by default on mobile devices. The Google feed works very much like...
How to Publish a Free Virtual Campus Tour via Google Maps [Education Marketing Hack]

How to Publish a Free Virtual Campus Tour via Google Maps [Education Marketing Hack]

by Bart Caylor | Sep 2, 2019 | Blog, Featured, Higher Ed Marketing

Too often, the name of the game for education marketers is “do more with less.” In the spirit of helping you do just that, I’m going to show you how to create a virtual campus tour of your school with a free tool: Google Maps. As we’ve discussed before, one of your...

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Bart Caylor

Recent Posts

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ABOUT US

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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Few schools have as creative an enrollment marketing strategy as Butler University. Check out how Blue, Butler’s very own 65-pound Bulldog, is helping them boost enrollment year over year in my convers… @kristilafree https://t.co/qGGPXKzwCs #hesm #higheredmarketing #ismarketing https://t.co/gUHR5LO6Fg


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1 day ago

A 9% increase in enrollment applications is good anytime, but Miami University’s marketing team did it while reopening during the pandemic under @JaimeHuntIMC. Find out how in today’s article! https://t.co/ZpKTwxxNt3 #hesm #higheredmarketing #ismarketing https://t.co/qOmBFbzfv3


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2 days ago

Today your education brand has to shine through on so many platforms, mediums, and to different audiences. Check out our conversation with DePauw University’s Deedie Dowdle, and how they created an adaptable brand promise: https://t.co/8sGos6XJ6n #casesmc #HEmkting #emchat #hesm https://t.co/23nTV0jXEf


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2 days ago

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