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Leveraging Google Discovery Ads for Higher Education

Leveraging Google Discovery Ads for Higher Education

by Bart Caylor | Feb 24, 2020 | Blog, Featured, Higher Ed Marketing, Marketing Campaigns, Marketing Strategies

Are you already using Google Discovery Ads? If you are using traditional Google Ad campaigns, you should consider this unique campaign type. Here’s why. Late 2018, Google began showing its Google feed by default on mobile devices. The Google feed works very much like...
How to Publish a Free Virtual Campus Tour via Google Maps [Education Marketing Hack]

How to Publish a Free Virtual Campus Tour via Google Maps [Education Marketing Hack]

by Bart Caylor | Sep 2, 2019 | Blog, Featured, Higher Ed Marketing

Too often, the name of the game for education marketers is “do more with less.” In the spirit of helping you do just that, I’m going to show you how to create a virtual campus tour of your school with a free tool: Google Maps. As we’ve discussed before, one of your...

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Bart Caylor

Recent Posts

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ABOUT US

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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Take a look at this week’s Content Roundup – the best higher education marketing content from around the Web and from the team at Caylor Solutions. https://t.co/KjNg36pUkn https://t.co/S1BbRM2MJs


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1 day ago

The world is changing. It’s getting harder for families to send their students to college. Do you know how to show them that your school is worth the effort? Learn how in this conversation with Phil Cook: https://t.co/S67mc551sZ #hesm #higheredmarketing #ismarketing https://t.co/yFmHbvxJl5


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1 day ago

Some valid points on what things we might be saying or even reading that are just poor #contentmarketing tips. From saying “the world is 100% digital now,” to saying “virtual events are over,” there are just things we should be cautious about. https://t.co/86uyEZbLrf https://t.co/kwKsL8jKII


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1 day ago

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