With the new year around the corner, many are starting to craft their 2019 marketing plan. Wondering where to begin? Start by looking back. Maybe you’ve got your new budget all set and approved. Perhaps you’re a go-getter who likes to get a head start on...
Have You Considered the Life-Cycle of Your Prospect? Over my career of working with various Fortune 500 companies, non-profits, and schools, I can attest to the unique challenges of education marketing. Very few other “businesses” have the diversity of constituents of...
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