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The Best Times to Post on Social Media for Higher Education in 2020

The Best Times to Post on Social Media for Higher Education in 2020

by Bart Caylor | Aug 10, 2020 | Blog, Featured, Higher Ed Marketing, social media, Strategies

When are the best times to post on social media? As a marketer for any institution in higher education, a vital part of your social media strategy is answering that question. Thankfully, we’ve gathered the latest answers for you. Here’s your quick guide to the best...
Strategies for Using Facebook in College Marketing

Strategies for Using Facebook in College Marketing

by Bart Caylor | May 4, 2020 | Blog, Featured, social media

Facebook, the most popular social network in the world, is likely the centerpiece of your higher ed social media presence. But using it is not the same as having a solid Facebook strategy. First, let me address a frequently asked question: “Should we still be on...

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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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@HubSpot does a nice job outlining the differences between organic and paid #marketing while making recommendations and giving examples of how to use each. I recommend having a mix of organic and paid marketing efforts. #highered #higheredmarketing https://t.co/LHMus7VhCy https://t.co/YEJOQF9EbF


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1 day ago

What’s new about direct mail in enrollment marketing? Its appeal among young people today. Learn why it works for Gen Z and beyond. https://t.co/znh2CWekJZ #hesm #higheredmarketing #ismarketing https://t.co/vWRcp4re03


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1 day ago

#Instagram reels #ads have pros and cons. Reels can be up to 30-seconds long and only be created on desktop. However, reels are front and center on user feeds. Here’s how to get started using #reelsads on Instagram from @SMExaminer. #highered https://t.co/HFyCRTM6qn https://t.co/F5Ehygc6fB


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