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Unlock the Power of Google Ads for Education Marketing

Unlock the Power of Google Ads for Education Marketing

by Bart Caylor | Jan 6, 2020 | Blog, Featured, Higher Ed Marketing, social media

What if you could make your Google Ads campaigns as powerful as in-person recruitment meetings? Google’s responsive search ads can help you boost the results of your Google Ads for education marketing. If by now you’ve established the basic elements of your digital...
5 Strategic Questions Every Higher Ed Marketer Should Ask Before Investing in Pay-Per-Click

5 Strategic Questions Every Higher Ed Marketer Should Ask Before Investing in Pay-Per-Click

by Bart Caylor | May 8, 2017 | Blog, Featured, School Websites

Pay-per-click ads do work… when done right and for the right strategic reasons. Here are 5 questions every higher education marketer should ask themselves to determine if they’re ready to jump into search engine marketing. There are typically two responses...

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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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