You could see your admissions communications flow as just a necessary cog in the wheel of college or university administrative life. But let me show you how it’s really a cleverly disguised opportunity to make lifelong friends, and supporters out of alumni and...
No one likes paperwork, but documents such as the student RFI, college application, and acceptance letters make the enrollment process work. But if you look at them as opportunities to do more than gather information, the possibilities to market through your...
Writing copy for the web can’t be a second-thought, left-to-chance job for the higher education marketer—the online world is native to your audience. So today I’m sharing five copywriting principles for the web that the greatest marketers use to keep their...
So much advice about marketing budgets out there starts with the bottom line. One Entrepreneur.com author tells new companies to budget 12 – 20% of gross revenue on marketing. Another, this time from Forbes, says that you cannot begin to budget for marketing...
The whole point to inbound marketing is to get your target audience to come to you and upon arrival, perform the actions you want them to take. Today, I want to give you ten out-of-the-box ideas to get your enrollment marketing efforts rolling. Because if you build...
Students who make a campus visit or take a campus tour are exponentially more likely to attend the school. Make their visit an unforgettably positive experience by giving them an “A-List” first impression! 1. Anticipation This is the most difficult item on the list,...
