Education Website Design Is All About Focus A school’s website cannot be all things to all people. For years, you have fought the battle of everyone on campus wanting their space on the home page. But, when it comes down to it, how often are decisions to apply or...
Recently, LinkedIn announced that they were adding a university ranking system. LinkedIn analyzes millions of alumni profiles across different careers, then uses those results to measure the outcomes of colleges and universities around the world. Here is the example...
Twitter for Education: Best Practices Getting Social with Social Media The overall goal, regardless of social media channel, is to engage and provide information to your audience. That information needs to be more than just your information and content; it needs to be...
Next Floor: Your Elevator Speech Imagine entering an elevator. You press the button for floor ten. As the door closes, the stranger to your right asks “So, tell me about your institution.” You now have the time to get to floor ten to provide the most accurate and...
Content Marketing in Education: Distribution Options Content can be distributed in many ways. The following list illustrates some of the most common and popular ways users consume content and should be considered as you plan your content marketing in education....
Education Website Navigation Strategies: It Starts With the Math We are passionate about simplicity and education website navigation strategies that work; it has been something that we have always pushed in all the websites we have ever worked on. We feel that a...
