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Managing Outside Vendor Relationships

Managing Outside Vendor Relationships

by Bart Caylor | Oct 12, 2020 | Blog, Featured, Higher Ed Marketing

In enrollment marketing, there are lots of factors that contribute to your success. Perhaps more than anything, your outside vendor relationships can mean success or failure. Here’s how to get the most out of your outside partnerships. When you think about the private...
5 Rules for Outsourcing Marketing in Higher Ed

5 Rules for Outsourcing Marketing in Higher Ed

by Bart Caylor | Jun 8, 2020 | Blog, Featured, Higher Ed Marketing, Marketing Strategies

Outsourcing marketing functions from printing and direct mail to video production, email, digital advertising and social media isn’t new for higher ed, but it has become increasingly essential in recent years. The trend of decreasing enrollment nationwide has driven...

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ABOUT US

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

TWITTER

@HubSpot does a nice job outlining the differences between organic and paid #marketing while making recommendations and giving examples of how to use each. I recommend having a mix of organic and paid marketing efforts. #highered #higheredmarketing https://t.co/LHMus7VhCy https://t.co/YEJOQF9EbF


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1 day ago

What’s new about direct mail in enrollment marketing? Its appeal among young people today. Learn why it works for Gen Z and beyond. https://t.co/znh2CWekJZ #hesm #higheredmarketing #ismarketing https://t.co/vWRcp4re03


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1 day ago

#Instagram reels #ads have pros and cons. Reels can be up to 30-seconds long and only be created on desktop. However, reels are front and center on user feeds. Here’s how to get started using #reelsads on Instagram from @SMExaminer. #highered https://t.co/HFyCRTM6qn https://t.co/F5Ehygc6fB


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