by Bart Caylor | Apr 15, 2019 | social media, Blog, Featured
Social media marketing is an absolute must to establish your education brand’s authority and authenticity. Here are some helpful tips to ramp up your higher education social media strategy. Being successful at higher education social media requires more thought and...
by Bart Caylor | Sep 24, 2018 | Blog, social media, Featured
If your marketing messages aren’t reaching people, they aren’t working. Here’s how to ensure your messages on social media are getting where the people are. In vast areas with little rainfall, like much of Africa, it’s amazing what happens when you put a little water...
by Bart Caylor | Aug 14, 2017 | Featured, social media, Blog, Higher Ed Marketing
Your Social Media Campaigns May Be Missing Out Our most recent social media blog included several comments on LinkedIn regarding hashtags. Retired educator Joan Gustafson started the comment discussion by asking: “Still not sure about using hashtags….I...
by Bart Caylor | Aug 7, 2017 | social media, Blog, Featured
There’s something seductive about the immediacy of social media that can cause intelligent people to publish the strangest things to their social media profiles. But of all the social media blunders a college or university can commit, the most common killer of social...
by Bart Caylor | Jul 31, 2017 | social media, Blog, Featured
These online marketing blunders are easy to spot… when you’re not the one committing them. Today, we list 10 of the most common – and most egregious – social media marketing sins that higher education marketers make, and how you can avoid these costly errors. Blunder...
