Brand Framework: Reshaping and Rediscovering Your School’s Promise

Brand Framework: Reshaping and Rediscovering Your School’s Promise

For any number of reasons, higher ed institutions can sometimes end up in urgent need of a new brand framework. And it’s often up to their marketing departments to reshape — or rediscover — the magic behind their school’s messaging. Such was the case at the University...
10 Critical Signs Your College or University Needs a Rebranding Campaign

10 Critical Signs Your College or University Needs a Rebranding Campaign

In today’s rapidly changing higher education landscape, does your college or university need to launch a rebranding campaign?   Budget margins are thin and market realities are constantly shifting for colleges and universities. In such a dynamic environment, keeping...