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5 Rules for Outsourcing Marketing in Higher Ed

5 Rules for Outsourcing Marketing in Higher Ed

by Bart Caylor | Jun 8, 2020 | Blog, Featured, Higher Ed Marketing, Marketing Strategies

Outsourcing marketing functions from printing and direct mail to video production, email, digital advertising and social media isn’t new for higher ed, but it has become increasingly essential in recent years. The trend of decreasing enrollment nationwide has driven...

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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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@insidehighered outlines the @AMA_Marketing Symposium – #brand differentiation, #website usefulness, listening to students, and embracing transparency. Here’s more from Marketers Must Work Smarter, Not Harder. #marketing #highered https://t.co/qKzvOcpelf https://t.co/68E0jNuuQz


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3 hours ago

I’ve said many times that traditional marketing and digital marketing must go hand-in-hand. Especially during the pandemic, #directmail has proven to have a high ROI. It complements your #digital strategy and so much more. https://t.co/jyHZshgzf6 https://t.co/S4OLej44du


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7 hours ago

I recently posted a #blog about the effectiveness of #TikTok in #highereducation marketing. This article by @EduWebMarketing not only highlights how to use it, but gives some great, effective examples. https://t.co/kytTlPtUBe https://t.co/JmiMqXWoD9


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1 day ago

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