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5 Rules for Outsourcing Marketing in Higher Ed

5 Rules for Outsourcing Marketing in Higher Ed

by Bart Caylor | Jun 8, 2020 | Blog, Featured, Higher Ed Marketing, Marketing Strategies

Outsourcing marketing functions from printing and direct mail to video production, email, digital advertising and social media isn’t new for higher ed, but it has become increasingly essential in recent years. The trend of decreasing enrollment nationwide has driven...

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ABOUT US

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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Name buying services like Encoura are valuable resources for enrollment marketing. Here’s how to use the data more effectively. https://t.co/SLtQcSrMAf #casesmc #HEmkting #emchat #hesm https://t.co/xwbDdKM12n


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1 hour ago

Have you tried video email yet to shepherd prospective students through application and enrollment? Here are 5 ways to use it. https://t.co/zbCKp9H19k #casesmc #HEmkting #emchat #hesm https://t.co/ZGyBEM4In9


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5 hours ago

“Social media—traditionally seen as text, emojis, and videos—has a new component: social audio.” As higher education marketers, we need to be aware of #Clubhouse, #TwitterSpaces and #Fireside. What you need to know from @SMExaminer. https://t.co/ozRu9deKWF https://t.co/OdvTKjQbJ3


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