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5 Rules for Outsourcing Marketing in Higher Ed

5 Rules for Outsourcing Marketing in Higher Ed

by Bart Caylor | Jun 8, 2020 | Blog, Featured, Higher Ed Marketing, Marketing Strategies

Outsourcing marketing functions from printing and direct mail to video production, email, digital advertising and social media isn’t new for higher ed, but it has become increasingly essential in recent years. The trend of decreasing enrollment nationwide has driven...

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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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How are things going on your campus regarding #digitallearning and/or #hybridlearning? This columnist argues that things are actually going pretty well. I’m curious about your experience this far into the fall semester. @insidehighered https://t.co/RSwIVsG7a8 https://t.co/Kov66IgZeK


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1 hour ago

The art of #storytelling in #marketing is as important as ever. While the rest of the world is upside down, telling your story remains the same – connect with feelings, and hone your brand’s tone. @ThinkwithGoogle #highered #higheredmarketing https://t.co/3jQFhxO4nI https://t.co/KU1RJku3W9


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21 hours ago

No matter your personal opinion of #TikTok, it’s had a “blistering speed at which it has made its way into the spotlight.” Consider working with #influencers, running in-feed #ads, and maybe even create a #hashtag challenge. https://t.co/je2MCSHNZo https://t.co/QucT26e4Pe


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