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How to Be Irresistible: Demonstrating the Benefits of College in Enrollment Marketing

How to Be Irresistible: Demonstrating the Benefits of College in Enrollment Marketing

by Bart Caylor | Dec 21, 2020 | Blog, Branding, Featured, Marketing Strategies

If there is one blind spot that those of us who work in higher ed marketing suffer from, it’s the assumption that the benefits of going to college are obvious. Many of us enrolled in college in an era when it was much safer to make that assumption. But it’s important...

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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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There’s no doubt #TikTok and #Snapchat continue to gain influence, especially amongst #GenZ students. However, research is showing that #Instagram still remains king when it comes to #influencermarketing and overall short-form video engagement. #highered https://t.co/rmaCnoEZfd https://t.co/smYgiUNa7p


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4 hours ago

We know the #pandemic has had effects for nearly every single one of us. But, how has it truly changed #socialmedia, and what does the data say? Check out this review from @HubSpot. https://t.co/glJCl5cljM https://t.co/fCw1a6VhVn


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22 hours ago

A higher ed branding campaign is no small task. It’s about going deep, to the core of who you are as a school. Tall order, but these tips will help. https://t.co/1kvQE2fVwq #hesm #higheredmarketing #ismarketing https://t.co/gbhLXdNStk


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