How to Be Irresistible: Demonstrating the Benefits of College in Enrollment Marketing

How to Be Irresistible: Demonstrating the Benefits of College in Enrollment Marketing

If there is one blind spot that those of us who work in higher ed marketing suffer from, it’s the assumption that the benefits of going to college are obvious. Many of us enrolled in college in an era when it was much safer to make that assumption. But it’s important...