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How to Be Irresistible: Demonstrating the Benefits of College in Enrollment Marketing

How to Be Irresistible: Demonstrating the Benefits of College in Enrollment Marketing

by Bart Caylor | Dec 21, 2020 | Blog, Branding, Featured, Marketing Strategies

If there is one blind spot that those of us who work in higher ed marketing suffer from, it’s the assumption that the benefits of going to college are obvious. Many of us enrolled in college in an era when it was much safer to make that assumption. But it’s important...

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Bart Caylor

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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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Few schools have as creative an enrollment marketing strategy as Butler University. Check out how Blue, Butler’s very own 65-pound Bulldog, is helping them boost enrollment year over year in my convers… @kristilafree https://t.co/qGGPXKzwCs #hesm #higheredmarketing #ismarketing https://t.co/gUHR5LO6Fg


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A 9% increase in enrollment applications is good anytime, but Miami University’s marketing team did it while reopening during the pandemic under @JaimeHuntIMC. Find out how in today’s article! https://t.co/ZpKTwxxNt3 #hesm #higheredmarketing #ismarketing https://t.co/qOmBFbzfv3


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Today your education brand has to shine through on so many platforms, mediums, and to different audiences. Check out our conversation with DePauw University’s Deedie Dowdle, and how they created an adaptable brand promise: https://t.co/8sGos6XJ6n #casesmc #HEmkting #emchat #hesm https://t.co/23nTV0jXEf


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