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How to Be Irresistible: Demonstrating the Benefits of College in Enrollment Marketing

How to Be Irresistible: Demonstrating the Benefits of College in Enrollment Marketing

by Bart Caylor | Dec 21, 2020 | Blog, Branding, Featured, Marketing Strategies

If there is one blind spot that those of us who work in higher ed marketing suffer from, it’s the assumption that the benefits of going to college are obvious. Many of us enrolled in college in an era when it was much safer to make that assumption. But it’s important...

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ABOUT US

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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Accessibility, user-friendliness, and clarity are all musts for #website usability. The @CrazyEgg presents more principles of website usability. #website #userfriendly #uxdesign https://t.co/y0braBT3Yw https://t.co/33BuWouUyD


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2 hours ago

In this incredible 2-part conversation with Christine Harper and Julie Balog of the University of Kentucky, we learned so much about using data segmentation to drive audience engagement. Check it out here: https://t.co/bBPIhyTIbh #hesm #higheredmarketing #ismarketing https://t.co/sBw21154e8


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15 hours ago

Advancement and education marketing have always shared a close relationship. Read how Kenyon College’s fundraising and marketing teams worked together to tell the story of an historic $100 million gift: https://t.co/N6VU7xi5ir #casesmc #HEmkting #emchat #hesm https://t.co/vQ91LApxai


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19 hours ago

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