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How to Be Irresistible: Demonstrating the Benefits of College in Enrollment Marketing

How to Be Irresistible: Demonstrating the Benefits of College in Enrollment Marketing

by Bart Caylor | Dec 21, 2020 | Blog, Branding, Featured, Marketing Strategies

If there is one blind spot that those of us who work in higher ed marketing suffer from, it’s the assumption that the benefits of going to college are obvious. Many of us enrolled in college in an era when it was much safer to make that assumption. But it’s important...

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  • How to Be Irresistible: Demonstrating the Benefits of College in Enrollment Marketing
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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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Another article that hits it on the head when it comes to the importance of #brand consistency. Prominence, colors, and voice all play into building your brand distinctiveness. Read more from @insidehighered. #highered #marketing #branding https://t.co/DjgOPXEOX0 https://t.co/uMEvoLnyQl


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12 hours ago

What do your prospective #undergraduate and #graduate folks see once they complete a request for information? Are they receiving an automated email from you? If so, is it doing any good to convert them into an actual applicant? https://t.co/4A4xXvgUdP https://t.co/PAj780tCvN


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23 hours ago

Does your school have a #branding strategy? Have the waters of your branding been muddied? Make sure you dig deep into why your closest friends and supporters are proud to be part of your community. Read more from @DigistormEd. #highered https://t.co/C7LCO7uZ7H https://t.co/81LbZLKF6q


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1 day ago

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