This is your one-stop shop for the top higher education marketing content of the week from across the Web and from our team at Caylor Solutions.

From the greater World Wide Web:

10 Ideas for Killer YouTube Ad Creatives from Neil Patel. Have you ever considered the element of surprise for your YouTube ads? What about reviewing what your competition is doing in their ads and improving upon it? Read more about those and eight more ideas in this post.

20 Awesome Examples of Accessible Websites from Jay Baer of Convince & Convert. We are fans of AccessiBe, which makes websites accessible with a snippet of code. This article provides 20 examples of accessible websites; from seizure safe, to assisting the visually impaired, to ADHD friendly, check out these sites.

6 Marketing Goals Your Blog Can Accomplish If Done Right from idfive. This article may be a few years old, but it is still applicable to today’s higher education blogs. Here are six goals your university blog can accomplish if done right.

How to Get More Instagram Followers with Collaborations from Social Media Examiner. If you are trying to up your Instagram game, consider collaborating with others who have your same target audience. Find other businesses and organizations to “collab” with to reach a wider network.

High School Seniors Last Year Were Worried About Paying for College by Inside Higher Ed. Costs associated with college are still one of the number one concerns for high school seniors, and they’re also reporting a lack of assistance/connection with school counselors.

Content produced by the team at Caylor Solutions this week includes:

From the Caylor Solutions blog, School Spirit in Education Branding. School spirit is a term you might not hear in the marketing team that often, but it may have more to do with the power of your education branding than you’d think. 

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