Take a look at the best of the best higher ed marketing content of this week.

From the greater World Wide Web of information:

How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys) from Content Marketing Institute. It can be frustrating when so much of our content gains no traction. How do you find that “unicorn” to truly optimize your engagement? These tips just might help.

How to Drive Student and Alumni Engagement with Hybrid Experiences from American Marketing Association. Posting this notice for an upcoming webinar from the American Marketing Association regarding hybrid experiences for students and alumni.

Is SMS Marketing Dead? New Research Says Not Just Yet from Hubspot. New research shows text message marketing (SMS) still works. How is your college or university using SMS marketing to target prospective students, alumni, donors, and families?

SEO Best Practices for Your Education Marketing Blogs from Higher Education Marketing. Take your college or university blog to the next level. Creating valuable content is important. But how do you write engaging content and rank well in searches? This article outlines just that.

How to Create a Facebook Contest that Grows Engagement and Audience from Neil Patel. Have groups on your campus attempted Facebook contests? If done correctly, they can grow engagement and increase your audience.

10 Best Practices to Write the Perfect Email Subject Line from Content Marketing Institute. It seems writing email subject lines that will actually get opened has become somewhat of a fine art. This article might help as a refresher or as a kickstarter in writing those optimized subject lines.

Content produced by the team at Caylor Solutions this week includes:

From the Caylor Solutions blog, 7 Reasons to Revise Your Messaging Strategy.Your messaging strategy isn’t a document you want to overhaul often. Content marketing needs time to build results. Here’s how to know when your messaging strategy needs to be revised.

From the Higher Ed Marketer Podcast, Breathing Life Into Higher Education with Experiential Storytelling. We talk with Phil Cook, VP for Enrollment at Lee University about things like higher ed’s benefits and online schooling, helping students see themselves in higher ed through storytelling, and more.

Video: 4 Ways to Leverage Your Enrollment Communications Flow. Education marketers have a massive advantage when it comes to the enrollment communications flow. Here I want to show you how to leverage this unique opportunity.


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