Happy Friday, everyone! It’s time for this week’s top higher ed marketing content roundup.

From the greater World Wide Web of information:

7 Critical Tips for Getting the Best Results on Pinterest in 2021 from Jeff Bullas. Is your college, university or K12 independent school using Pinterest? According to one article I read, 71% of Pinterest users are female, and 35% of users are between the ages of 35 and 49. This blog addresses seven ways to get better results using Pinterest for marketing.

Are TikTok Ads the Next Big Thing in Social Media Advertising for Education? From Higher Education Marketing. TikTok can be quite useful in higher ed marketing. This article outlines how to use ads to bolster your TikTok marketing. 

Content produced by the team at Caylor Solutions this week includes:

From the Caylor Solutions blog, Post-Pandemic Enrollment Marketing: Strategies for a New World. One way to look at things is that we’re heading into a fascinating new chapter in higher ed. But in many ways, we just have a new perspective on changes in higher ed that were already in motion. This conversation is about that new perspective.

From the Higher Ed Marketer Podcast, More than Just Words: How Your Marketing Strategy Can Promote Equity. In this week’s episode, we spoke to Peter Ashley, VP of Enrollment and Marketing at Hanover College about how Hanover responded to the pandemic, how the marketing department addressed social justice, tips for more relatable and educational video content and more.

Video: Leveraging Educational Videos for Higher Ed Marketing. You have so much expertise on your campuses – it’s time to utilize it to create educational videos. Here is how to leverage educational videos for higher ed marketing.

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