Each week, we gather articles from many sources on subjects related to higher ed marketing. Below are the best of what we found this week. You will also find a recap of the content generated by the team here at Caylor Solutions.

From the greater World Wide Web of information:

Marketing Education to Employers: 8 Steps to Success from Higher Education Marketing. Employers often encourage professional development for their team and may even support them in pursuing further education. These employers need to hear from you about why they should choose your programs for their employees.This article provides an excellent outline of how to communicate best to employers.

Setting Goals for Your Social Media Presence from Digistorm. Excellent article about the importance of strategy in your social media plan. While generating quality content is important, it’s also key to have a solid strategy in place.

7 Steps to Auditing Your School’s SEO Efforts from Higher Education Marketing. If you’ve wondered how your school is doing with SEO, take a look at these seven ways to analyze your efforts. 

The Wait List Generation from Inside Higher Ed. A recent study shows what students on waiting lists are saying. 

Content produced by the team at Caylor Solutions this week includes:

How to Launch Your 21st-Century Student Ambassador Program (Featuring Unibuddy) from the Caylor Solutions blog. Let’s explore the basics of a student ambassador program and one exciting tool that can help you streamline your current program or jumpstart a brand new one. 

From the Higher Ed Marketer Podcast, Show, Don’t Tell: The Power of Video in Higher Ed Marketing. In this week’s episode, we interviewed Suzanne Petrusch of Presbyterian College, about: how the Central Marketing Organization came about, how to use video in your admissions marketing, the people you need on your higher ed marketing team, and how COVID changed higher ed marketing. 

Video: How Mobile Apps Can Help your School Improve Enrollment and Retention. As you think through the most effective communication strategy for your school to attract students, guide them through the admission process and retain them, could mobile apps help? The key is creating a communications ecosystem in which you provide a curated, mobile-centric experience for your prospects, applicants and enrolled students.

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