Take a look at the best of the best higher ed marketing content of this week.

From the greater World Wide Web of information:

Test-Optional Admissions Yield Benefits from Inside Higher Ed. As a result of the pandemic, many colleges and universities chose to go test-optional. Find out how it has affected admissions.

Nested Silences or Vested Conversations: Coaching Parents on Critical Financial Aid Talking Points With Students from EnrollmentFUEL. Your admissions and financial aid teams need assistance coaching parents on financial aid. This article gives great insight on how to walk parents through these conversations.

Could Content Consolidation Boost Your School’s SEO? from Higher Education Marketing. Can you take content you’ve already generated and repurpose or “consolidate” to help your SEO? Learn how.

How to Use TikTok Ads: The Ultimate Guide for Small Businesses from Business2Community. If you haven’t leaped into the world of TikTok ads, you’re missing out on potentially reaching several of your prospective students. This article provides basics to setting up your TikToc ads account.

How to Set Up Twitter Advertising: Tips, Tricks and Complete Walk-Through from Neil Patel. This article provides insight and how-to for establishing a successful Twitter ad campaign.

Efforts are Making Education for Deaf Students More Accessible and Inclusive from Inside Higher Ed. “Deaf students still face barriers in higher education, but some institutions, departments and individuals are making changes to make that education more advanced, inclusive and accessible.” Read more about what is being done to assist students with hearing impairments.

Content produced by the team at Caylor Solutions this week includes:

Building Stronger Relationships with Data from the Caylor Solutions blog. Relationships are the key to successful education marketing. No one knows this better than J.P. Spagnolo, VP of Enrollment and Marketing at Capital University. Join us in our conversation with him on using data to enhance the relationships that matter for your enrollment program.

From the Higher Ed Marketer Podcast, Messaging for the Individual: How Data Can Help You Create Engaging Stories (Part 2). Part two of a two-part series. In this episode, we start by finding and utilizing data, analyzing that data, and then creating segmented marketing messages that will move the needle. Learn more from Christine Harper, Associate Vice President of Enrollment Management at the University of Kentucky, and Julie Balog, Chief Marketing Officer at the University of Kentucky.

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