04/02/21 Roundup: This Week’s Best Higher Ed Marketing Content

We hope you have enjoyed our higher education marketing content of the week roundups every Friday. Hopefully it’s a useful one-stop-shop for you to see a glimpse of what’s been talked about here at Caylor Solutions and beyond. 

From the broader world wide web of information:

Enrollify Expands: Launching Our (Growing) Podcast Network from Enrollify. For years I’ve been listening to podcasts and recently launched my own along with a colleague. I am still always looking for good ones where I know I can learn more. Here’s a look at another quality podcast just launching from Enrollify. 

A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers from Content Marketing Institute. While most of us are not sports writers, there are lessons we can learn from them in telling a good story. Content Marketing Institute lays out 5 storytelling ideas to steal from sports writers. 

A Quick Checklist: Is Your School Website SEO Friendly? by Digistorm. Digistorm gives five things to look at when checking your SEO friendliness.

Content produced by the team at Caylor Solutions this week includes:

From the Caylor Solutions blog: 6 Signs Your School Needs to Outsource Digital Marketing Services. In higher ed marketing, as in any company’s marketing department, the mantra is often the same: “Do more with less.” We all know there’s a limit to what your team can do in-house, of course. But where is that limit? When do you seek help from digital marketing services? Here are six signs you may be ready to outsource. 

From the Higher Ed Marketer podcast: Using Your Distinctiveness as a Selling Point. On this episode of Higher Ed Marketer, we talk with Ayana Hernandez, Associate Vice Chancellor for University Relations at North Carolina Central University. To hear her talk about how HBCUs are in her DNA was something special.

Video: The #1 Reason Your Last Capital Campaign Struggled and How to Fix It. When it comes to your next higher ed capital campaign, failure isn’t an option. So, how can you learn from past mistakes to make the next capital campaign more successful?