Goddard College

MFAIA Program Book

Key Benefits

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Creativity

Creatively represented program. Creatively worked visual design within the overall brand structure of Goddard College.

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Effective Communication

Students were better able to understand unique program and requirements.

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Record Enrollment

Program had record enrollment for 2015-2016 year.

There are few to none like Goddard College, a tranquil, sequestered college community tucked away in the center of Vermont. But it’s not the rural location that sets it apart.

Right after it’s founding in 1938, Goddard began disrupting traditional approaches to higher education and leading much larger institutions with its emphasis on discussion as the basis of education and the development of an intensive low-residency model.

The Challenge

As a small college, all of Goddard’s endeavors are worked out on a shoestring budget. These budgetary restraints made it difficult to effectively promote Goddard College’s Master of Fine Arts in Interdisciplinary Arts, one of the only programs committed to art as a transformational practice.

The MFAIA supports the learning of visual artists, dancers, musicians, theater artists, and performance artists, as well as those engaged in social practice, design, digital media, and the literary arts. The school need a promotional printed brochure to reflect the unique program and to work within their limited budget.

The Solution

Caylor Solutions set out to understand as much as possible on the program. We reviewed the provided copy as well as online reference provided by the client. Our designer and team discussed options with our contacts at the school to establish the best direction possible.

Our designers also worked with the school’s local printer on paper selection and standard sizes to assure effective and efficient use of paper and postage to keep the budget in check.

The MFAIA program experienced record enrollment highs for the 2015-16 year.

The Result

The result was a dynamic printed brochure that logically explained the MFAIA program to prospective students. The project came in on budget and on time.

But even more importantly, the MFAIA program experienced record enrollment highs for the 2015-16 year.