Making the switch from tactical to strategic marketing means stepping back long enough to ask yourself “Why are we doing this?” Starting with the why is important as it will keep your efforts and messaging focused, leading to better results down the road. I see so...
Because marketing principles are ideas that work across industries, it’s important for higher ed marketers to keep their eyes on marketing strategies and successes in other fields. The most common marketing principles you’ll hear about have to do with strategies,...
A few years ago, I witnessed first-hand the power of personalizing the student prospect experience. In last year’s mascot marketing podcast blog, I told the story of my oldest son Ben’s school application experience. He applied to and was accepted by several schools....
When we say “enrollment marketing,” we often are referring to traditional student marketing. But don’t forget to include a strong plan for marketing your adult and graduate studies programs in your enrollment marketing efforts! It’s fairly easy to find information...
It’s no secret that college athletics can play a role in deciding where a student will go to college. All across the country, universities use different marketing strategies based on their athletic programs to help increase their enrollment. But simply having a...
As they say, you can only expect what you inspect. So what content marketing metrics are you using to monitor your team’s progress? While personally satisfying, higher ed marketing is difficult and complicated work. And although it sounds crazy, marketing is difficult...
