Huntington University had just launched a new website design and had several key digital marketing initiatives in place. However, they were not reviewing how these tools were impacting their Return on Investment in enrollment marketing.
After an analysis of the situation and leveraging the metric tools available to them, it became clear that there were missed opportunities and “low hanging” fruit to better lead the website visitors to the areas of the site that could convert them to applicants.
Our team identified these opportunities and monitored them on a monthly basis after updates were made to increase the traffic flow to key call-to-action pages within the site.
“Caylor Solutions provided expert advice based on a detailed review of Google Analytics data. Their advice was immediately useful and helped us at Huntington University make important changes to our web site and new-student recruitment communications.”
Within weeks, conversions increased and improvements were evident in the way users were leveraging the content on the site.
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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.