NACCAP 2013
Wanted to post a couple of presentations that were made this week at the 2013 NACCAP conference at Messiah College. Many of you requested the link to the presentations. NACCAP Websites (presented to during the opening session) Interdependent...
Read MoreSummer Digital Audit – $500
From June 1 through August 31, 2012, Caylor Solutions is offering a digital communications vehicle audit for only $500. Take advantage of this offer to discover the “low-hanging fruit” opportunities in your online marketing. Some suggestions for review and audit: Website Facebook Page Linked In Strategy Twitter Strategy Email Campaign Strategy Microsite Ecommerce Tool Pay Per Click Campaign Search Engine Optimization Performance Review of Web Analytics Contact us today to take advantage of this offer and begin to hone your digital marketing assets to their fullest...
Read MoreNACCAP Conference
I am in Chicago today presenting at the 2012 Annual NACCAP Conference. I am looking forward to catching up with friends from various Christian Colleges and Universities from around the country. In addition to sponsoring the Urban Excursions / “Amazing Race in Chicago,” Caylor Solutions is proud to present a breakout session entitled “Leveraging Web Analytics To Increase the Funnel.” Here is the presentation for your download or viewing reference: Naccap presentation View more presentations from Caylor Solutions. I hope to record the presentation, so look...
Read MoreFive Marketing Ideas to Increase Stealth Applications
Everyone knows the importance of stealth applications as it relates to enrollment management in higher education. Here are five ideas to increase those valuable prospects: 1. Track the Links Look for opportunities to get links targeted to those prospects that are outside of your search list. Are there unique URLs used for billboards? Can you put QR codes on literature for college fairs? Take a play from the corporate playbook and look for ways to track where your leads are coming from. 2. Send the Links to Landing Pages Every one of the links above should be sent to a landing page, and NOT to...
Read MoreCatering to International Prospects?
Recent press has show that there is an opportunity for U.S. colleges and universities — especially smaller, private schools — to do a better job of recruiting international students. The article from the Express Tribune, a Pakistani newspaper, tells the story of the growing frustration of students unable to understand the U.S. College Admissions process and often not getting the counseling they need. In Pakistan, a grassroots effort has birthed to address these issues. Nationals (who are often alumni of U.S. colleges) are assisting other potential students in navigating the...
Read MoreCollege Apps Up: Five Marketing Ideas for Conversion
As reported in the USA Today and elsewhere, this is turning out to be a record year in college and university applications. Many of the articles are focused on enrollment caps and either the challenge for the student (increased competition) or challenge for the institution (financial aid and budget cuts). But there is another challenge for especially smaller, private institutions: conversion. While an increase in applications (especially stealth apps) can be a blessing, being one of a dozen or more cross applications means work in the final funnel of conversion. It is important for all...
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