Since the great workflow disruptor that was COVID, our perception of team communication has gone through a grand metamorphosis. As organizations continue to juggle remote and hybrid working models, effective team communication is at the forefront of many talking...
A few years ago, I witnessed first-hand the power of personalizing the student prospect experience. In last year’s mascot marketing podcast blog, I told the story of my oldest son Ben’s school application experience. He applied to and was accepted by several schools....
As a father of up-and-coming college students, I try to be mindful of desirable Gen Z swag. School-branded products have been a marketing staple for generations. But what might have been hot-ticket items for millennials, like lanyards or carabiner clips, are a bit...
Is centralizing marketing at your college or university the right move? It’s an age-old question that surely keeps administrators of up-and-coming schools awake at night. After all, centralized marketing is trending upward cross-industry. According to a 2020 survey of...
In higher ed marketing, as in any company’s marketing department, the mantra is often the same: “Do more with less.” We all know there’s a limit to what your team can do in-house, of course. But where is that limit? When do you seek help from digital marketing...
I believe 2020 was a wake-up call for a lot of institutions when it comes to online school marketing. Too often, online programs have been an afterthought in enrollment marketing strategies for traditional colleges and universities. But the Pandemic propelled colleges...